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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
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From Marginal to Mainstream, Helen Chilton, Edwards Lynda
- Language
- Released
- 2023
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- Title
- From Marginal to Mainstream
- Language
- English
- Authors
- Helen Chilton, Edwards Lynda
- Publisher
- Kogan Page Ltd
- Publisher
- 2023
- Format
- Paperback
- ISBN10
- 1398604313
- ISBN13
- 9781398604315
- Category
- Business and Economics
- Description
- Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.