Swagger

More about the book

From FOX NFL Sunday analyst and Hall of Fame coach Jimmy Johnson comes a long-awaited, no-regrets memoir detailing his extraordinary life and lessons on winning. Johnson's private sanctuary in the Florida Keys attracts coaches, general managers, and team owners seeking advice on building team culture, drafting elite players, and balancing work and family life. His impressive career includes leading the University of Miami Hurricanes to a national championship and winning two consecutive Super Bowls with the Dallas Cowboys, all while navigating personal adversities. In this candid account, co-written with veteran sports journalist Dave Hyde, Johnson reflects on his journey from Louisiana Tech to the Cowboys in 1989. His dynamic personality and tough coaching style made him one of only six NFL coaches to win back-to-back Super Bowls. The memoir delves into his professional conflicts with Cowboys owner Jerry Jones and personal struggles following his mother’s death and his son’s addiction. Johnson shares his winning formula, criteria for identifying talent, and core beliefs, illustrating how he replaced legendary coaches and mentored stars like Troy Aikman and Dan Marino. More than a highlight reel, this memoir reveals the hard-won lessons Johnson has learned as a man and coach throughout his lifelong dedication to excellence.