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A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
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Creating the Viewer, Justin Wyatt
- Language
- Released
- 2024
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- (Paperback)
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- Title
- Creating the Viewer
- Subtitle
- Market Research and the Evolving Media Ecosystem
- Language
- English
- Authors
- Justin Wyatt
- Publisher
- University of Texas Press
- Released
- 2024
- Format
- Paperback
- ISBN10
- 1477329064
- ISBN13
- 9781477329061
- Series
- Description
- A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.