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Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
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Corporate Strategy, H. Igor Ansoff
- Language
- Released
- 1973
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- (Paperback)
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- Title
- Corporate Strategy
- Language
- English
- Authors
- H. Igor Ansoff
- Released
- 1973
- Format
- Paperback
- Series
- Rating
- 4.2 out of 5
- Description
- Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.