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- 424 pages
- 15 hours of reading
More about the book
This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.
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Business-to-Business Marketing, McGrath Helen, Louise Canning, Ross Brennan
- Language
- Released
- 2024
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- McGrath Helen, Louise Canning, Ross Brennan
- Publisher
- Sage Publications Ltd
- Released
- 2024
- Format
- Paperback
- Pages
- 424
- ISBN13
- 9781529791501
- Series
- Description
- This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.