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- 784 pages
- 28 hours of reading
More about the book
Contemporary marketing concepts, tactics, and techniques are explored in-depth, highlighting the dynamic innovations that influence this multi-faceted field. Lisa Spiller offers insightful analysis, making this classic text a valuable resource for understanding the evolving landscape of marketing.
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Direct, Digital & Data-Driven Marketing, Lisa Spiller
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Lisa Spiller
- Publisher
- Sage Publications, Inc.
- Released
- 2020
- Format
- Hardcover
- Pages
- 784
- ISBN13
- 9781529708189
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Legal Topics, Law, Marketing & Sales
- Rating
- 3 out of 5
- Description
- Contemporary marketing concepts, tactics, and techniques are explored in-depth, highlighting the dynamic innovations that influence this multi-faceted field. Lisa Spiller offers insightful analysis, making this classic text a valuable resource for understanding the evolving landscape of marketing.