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Africa has been wrong about e-commerce for over 10 years

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"Africa has been wrong about E-commerce for more than 10 years" analyzes the continent's e-commerce journey, highlighting misguided strategies and missed opportunities. It reflects on the past decade's challenges and growth, urging all stakeholders to recognize shortcomings and take proactive steps to shape Africa's e-commerce future.

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Africa has been wrong about e-commerce for over 10 years, Simon Mbelek, Pierre-Lionel Ebe

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Released: 2023
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Title: Africa has been wrong about e-commerce for over 10 years
Language: English
Authors: Simon Mbelek, Pierre-Lionel Ebe
Publisher: Our Knowledge Publishing
Released: 2023
Format: Paperback
ISBN13: 9786206237310
Tags: Textbooks, Business and Economics, Law, Legal Literature
Description: "Africa has been wrong about E-commerce for more than 10 years" analyzes the continent's e-commerce journey, highlighting misguided strategies and missed opportunities. It reflects on the past decade's challenges and growth, urging all stakeholders to recognize shortcomings and take proactive steps to shape Africa's e-commerce future.