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Consuming Mass Fashion in 1930s England

Design, Manufacture and Retailing for Young Working-Class Women

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This book explores the untold history of affordable, stylish clothing for young working-class women in 1930s Britain. It examines the design, manufacturing, and retailing of lightweight day dresses, focusing on their presence in various markets and the impact of mail order catalogues on consumption practices.

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Consuming Mass Fashion in 1930s England, Cheryl Roberts

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Released
2022
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(Hardcover)
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Subtitle
Design, Manufacture and Retailing for Young Working-Class Women
Language
English
Format
Hardcover
Pages
357
ISBN13
9783030946128
Series
Description
This book explores the untold history of affordable, stylish clothing for young working-class women in 1930s Britain. It examines the design, manufacturing, and retailing of lightweight day dresses, focusing on their presence in various markets and the impact of mail order catalogues on consumption practices.