Sold out but wanted!
Parameters
- 298 pages
- 11 hours of reading
More about the book
"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
Book purchase
Creating Brand Loyalty, Richard D. Czerniawski, Michael W. Maloney
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Creating Brand Loyalty
- Subtitle
- The Managment of Power Positioning and Really Great Advertising
- Language
- English
- Publisher
- Hudson House Publishing
- Released
- 1999
- Format
- Paperback
- Pages
- 298
- ISBN10
- 1587768143
- ISBN13
- 9781587768149
- Series
- Rating
- 3 out of 5
- Description
- "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.