You'll get the exact copy in the photo
More about the book
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Book purchase
(Re)inventing the Brand, Jean Noël Kapferer
- Language
- Released
- 2001
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €1.99
Payment methods
3.9
Very Good
6 Ratings
We’re missing your review here.
- Title
- (Re)inventing the Brand
- Language
- English
- Authors
- Jean Noël Kapferer
- Publisher
- Kogan Page
- Released
- 2001
- Format
- Paperback
- Pages
- 224
- ISBN10
- 0749435933
- ISBN13
- 9780749435936
- Series
- Tags
- Business, Marketing and PR
- Rating
- 3.85 out of 5
- Description
- Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.