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The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.
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Rubies in the Orchard, Lynda Resnick, Francis Wilkinson
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Lynda Resnick, Francis Wilkinson
- Publisher
- Currency
- Released
- 2010
- Format
- Paperback
- ISBN10
- 0385525796
- ISBN13
- 9780385525794
- Series
- Rating
- 3.35 out of 5
- Description
- The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.