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This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.
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The Essence of Marketing Research, Peter M Chisnall
- Language
- Released
- 1991
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- (Paperback)
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- Title
- The Essence of Marketing Research
- Language
- English
- Authors
- Peter M Chisnall
- Publisher
- Prentice Hall
- Released
- 1991
- Format
- Paperback
- ISBN10
- 0132848295
- ISBN13
- 9780132848299
- Series
- Rating
- 3 out of 5
- Description
- This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.