Parameters
Categories
More about the book
'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
Payment methods
- Title
- Product Management
- Language
- English
- Authors
- Donald R. Lehmann, Russell S. Winer
- Publisher
- Irwin Professional Pub
- Released
- 2005
- Format
- Hardcover
- ISBN10
- 0072865989
- ISBN13
- 9780072865981
- Category
- Business and Economics
- Description
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.