Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources, Neil Kotler, Philip Kotler
- Language
- Released
- 1998
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- Title
- Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
- Language
- English
- Authors
- Neil Kotler, Philip Kotler
- Publisher
- Jossey-Bass
- Released
- 1998
- Format
- Hardcover with dust jacket
- ISBN10
- 0787909122
- ISBN13
- 9780787909123
- Collection
- Jossey-Bass Nonprofit and Public Management Series
- Category
- Marketing and PR