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Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion Website: http://www.palgrave.com/business/chaston2/
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Small business marketing management, Ian Chaston, Terry Mangles
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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