More about the book
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
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Scoring Points, Clive Humby, Terry Hunt, Tim Phillips
- Language
- Released
- 2008
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- (Paperback)
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