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Focusing on the evolving role of product management in a digital and competitive landscape, this updated guide offers a comprehensive framework for optimizing product strategies. Veteran expert Steven Haines presents a repeatable process for organizational transformation, empowering product managers to become strategic thinkers and drive their careers forward. The revised edition includes essential insights and practical advice tailored for today's fast-paced business environment, making it an invaluable resource for product teams aiming to deliver measurable success.
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Product Manager's Desk Reference, Steven Haines
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Steven Haines
- Publisher
- McGraw-Hill Education Ltd
- Released
- 2021
- Format
- Hardcover
- Pages
- 528
- ISBN13
- 9781260468540
- Series
- Rating
- 4.15 out of 5
- Description
- Focusing on the evolving role of product management in a digital and competitive landscape, this updated guide offers a comprehensive framework for optimizing product strategies. Veteran expert Steven Haines presents a repeatable process for organizational transformation, empowering product managers to become strategic thinkers and drive their careers forward. The revised edition includes essential insights and practical advice tailored for today's fast-paced business environment, making it an invaluable resource for product teams aiming to deliver measurable success.