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Exploring the intersection of marketing and sustainability, the book examines how companies can thrive while adhering to environmental practices that benefit society and stakeholders. Drawing on recent research and real-world examples, it encourages a critical evaluation of the demand for sustainable business practices, highlighting the balance between profitability and social responsibility. Peterson's insights aim to inspire businesses to integrate sustainability into their core strategies effectively.
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Sustainable Marketing, Mark Peterson
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Subtitle
- A Holistic Approach
- Language
- English
- Authors
- Mark Peterson
- Publisher
- SAGE Publishing Ltd
- Released
- 2021
- Format
- Hardcover
- Pages
- 442
- ISBN13
- 9781526494641
- Series
- Rating
- 2 out of 5
- Description
- Exploring the intersection of marketing and sustainability, the book examines how companies can thrive while adhering to environmental practices that benefit society and stakeholders. Drawing on recent research and real-world examples, it encourages a critical evaluation of the demand for sustainable business practices, highlighting the balance between profitability and social responsibility. Peterson's insights aim to inspire businesses to integrate sustainability into their core strategies effectively.