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The author explores how active demand management can transform end-customer demand in demand chains into a controllable factor. By transferring the relational contract dynamics found in value chains to the relationship between end customers and the nearest demand chain stage, the study employs simulation experiments to analyze the impact on demand chain performance. This innovative approach highlights the potential for improved efficiency and responsiveness in managing customer demand.
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Management von Demand Chains - Eine Simulationsstudie, Stefan Koch
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- Released
- 2025
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- (Paperback)
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