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Focused on developing a comprehensive customer engagement strategy, this book offers practical guidance for creating impactful social media campaigns. It emphasizes enhancing return on investment across various digital channels and includes global case studies to illustrate successful implementations. Readers will gain insights into integrating their marketing efforts for long-term success.
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Social Media Strategy, Julie Atherton
- Language
- Released
- 2023
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- (Hardcover)
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- Subtitle
- A Practical Guide to Social Media Marketing and Customer Engagement
- Language
- English
- Authors
- Julie Atherton
- Publisher
- Kogan Page
- Released
- 2023
- Format
- Hardcover
- Pages
- 296
- ISBN13
- 9781398610019
- Series
- Description
- Focused on developing a comprehensive customer engagement strategy, this book offers practical guidance for creating impactful social media campaigns. It emphasizes enhancing return on investment across various digital channels and includes global case studies to illustrate successful implementations. Readers will gain insights into integrating their marketing efforts for long-term success.