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Focusing on the integration of service robots in retail environments, this book explores the adoption challenges faced by key stakeholders, including customers and employees. It employs service-dominant logic to frame the discussion and presents five studies that identify critical drivers and barriers to robot adoption. The findings emphasize the need for a nuanced understanding of stakeholder perspectives and advocate for a continuous management approach that includes experimentation and iterative implementation, shifting away from a one-time technology rollout.
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Managing Robotics in Retail, Patrick Meyer
- Language
- Released
- 2022
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- (Paperback)
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- Title
- Managing Robotics in Retail
- Subtitle
- A Service Systems Perspective
- Language
- English
- Authors
- Patrick Meyer
- Publisher
- Springer Fachmedien Wiesbaden
- Released
- 2022
- Format
- Paperback
- Pages
- 336
- ISBN13
- 9783658374990
- Category
- Business and Economics
- Description
- Focusing on the integration of service robots in retail environments, this book explores the adoption challenges faced by key stakeholders, including customers and employees. It employs service-dominant logic to frame the discussion and presents five studies that identify critical drivers and barriers to robot adoption. The findings emphasize the need for a nuanced understanding of stakeholder perspectives and advocate for a continuous management approach that includes experimentation and iterative implementation, shifting away from a one-time technology rollout.