Managing Robotics in Retail

More about the book

Focusing on the integration of service robots in retail environments, this book explores the adoption challenges faced by key stakeholders, including customers and employees. It employs service-dominant logic to frame the discussion and presents five studies that identify critical drivers and barriers to robot adoption. The findings emphasize the need for a nuanced understanding of stakeholder perspectives and advocate for a continuous management approach that includes experimentation and iterative implementation, shifting away from a one-time technology rollout.