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- 148 pages
- 6 hours of reading
More about the book
Focusing on the portrayal of Indian women in advertising, this book critically analyzes various advertisements through a gender lens. It explores how societal and sociological factors shape the representation of women, revealing the complexities and stereotypes perpetuated by different brands. By deconstructing these images, the author sheds light on the broader implications for gender identity and social norms in contemporary India.
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The Cult of Beauty, Jaishri Jethwaney
- Language
- Released
- 2024
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- (Hardcover)
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