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The employer brand encapsulates the overall employee experience, akin to a consumer brand, highlighting aspects like salary, work environment, and emotional connections. It aims to attract top talent and ensure a good organizational fit, leading to reduced turnover and increased motivation. By aligning employee behavior with the organization's mission and culture, consistency in messaging is crucial; discrepancies between employee perceptions and company communications can result in dissatisfaction and higher attrition rates.
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Employer Branding, Karthika M.
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Employer Branding
- Subtitle
- An Industry Perspective
- Language
- English
- Authors
- Karthika M.
- Publisher
- LAP LAMBERT Academic Publishing
- Released
- 2020
- Format
- Paperback
- Pages
- 104
- ISBN13
- 9786203040494
- Series
- Description
- The employer brand encapsulates the overall employee experience, akin to a consumer brand, highlighting aspects like salary, work environment, and emotional connections. It aims to attract top talent and ensure a good organizational fit, leading to reduced turnover and increased motivation. By aligning employee behavior with the organization's mission and culture, consistency in messaging is crucial; discrepancies between employee perceptions and company communications can result in dissatisfaction and higher attrition rates.