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The book offers a comprehensive guide to successful sports sponsorship, structured around the phases of analysis, planning, implementation, and monitoring. It covers essential topics including situation analysis, target group planning, budgeting, and the integration of sponsorship into marketing strategies. Detailed discussions on legal aspects, agency services, and emerging trends are included. The concluding chapter examines the 2022 FIFA World Cup, addressing key issues in major event sponsorship and drawing conclusions for future sporting events.
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Sports Sponsoring, Manfred Bruhn, Peter Rohlmann
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Sports Sponsoring
- Subtitle
- Requirements and Practical Examples for Successful Partnerships
- Language
- English
- Authors
- Manfred Bruhn, Peter Rohlmann
- Publisher
- Springer Fachmedien Wiesbaden
- Released
- 2024
- Format
- Hardcover
- Pages
- 580
- ISBN13
- 9783658441708
- Category
- Business and Economics
- Description
- The book offers a comprehensive guide to successful sports sponsorship, structured around the phases of analysis, planning, implementation, and monitoring. It covers essential topics including situation analysis, target group planning, budgeting, and the integration of sponsorship into marketing strategies. Detailed discussions on legal aspects, agency services, and emerging trends are included. The concluding chapter examines the 2022 FIFA World Cup, addressing key issues in major event sponsorship and drawing conclusions for future sporting events.