Fred

The book unveils the extraordinary journey of Fred Samuel, the founder of Maison FRED, highlighting his innovative spirit and the brand's legacy of boldness and joy. It traces Samuel's life from Argentina to California and the French Riviera, showcasing how his experiences shaped the brand's vision of laid-back elegance. The collections, inspired by light and the sea, reflect an avant-garde lifestyle that has defined the Parisian jeweller for eighty-five years.