The book is currently out of stock
More about the book
Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.
Book purchase
Digital Dawn in Adland, Robert Crawford
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.