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The book explores packaging as a key marketing strategy for a food processor in Andahuaylas, Peru. It focuses on ESDAY's wild fruit jams marketed under the Milact brand, highlighting that the current packaging lacks visual appeal necessary for effective market positioning. The research emphasizes the importance of packaging and branding in shaping consumer perceptions and enhancing product visibility in a competitive market.
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Packaging as a Marketing Strategy, Roxana Zuñiga Oscco, John Peter Aguirre Landa, Henrry Wilfredo Agreda Cerna
- Language
- Released
- 2022
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- (Paperback)
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