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Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and AI in marketing. It emphasizes the importance of data-driven insights and research, guiding readers on how to leverage these tools for informed decision-making in the evolving marketing landscape.
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Consumer Behaviour and Analytics, Andrew Smith
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Consumer Behaviour and Analytics
- Language
- English
- Authors
- Andrew Smith
- Publisher
- Taylor & Francis Ltd
- Released
- 2019
- Format
- Paperback
- Pages
- 204
- ISBN13
- 9781138592650
- Category
- Business and Economics
- Description
- Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and AI in marketing. It emphasizes the importance of data-driven insights and research, guiding readers on how to leverage these tools for informed decision-making in the evolving marketing landscape.