Modern advertising market

More about the book

Focusing on contemporary trends in the advertising markets of the CIS, Europe, and Asia, this collection showcases research by students from the Belarusian State University's Institute of Journalism. It highlights the crucial role of advertising in socio-economic and cultural development, particularly in Belarus, where initiatives are underway to enhance advertising conditions. The authors explore the potential for integrating successful foreign advertising practices into the local market, emphasizing the importance of systematic study and adaptation for Belarusian advertising growth.