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Focusing on the essentials of marketing, this guide provides startup entrepreneurs and small business owners with a comprehensive roadmap. It emphasizes the importance of viewing marketing as a systematic approach to leadership and relationship-building. Readers will learn how to effectively drive sales and foster earnings growth, making it an invaluable resource for those looking to enhance their marketing strategies.
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Mastering Marketing, John H. Watson
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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