ETHICAL CRM

More about the book

Focusing on the intersection of customer relationship management and ethics, the book delves into Generation Z's expectations for transparency, data privacy, and social responsibility. It offers a framework for integrating ethical CRM practices, supported by case studies and strategies for effective engagement. Additionally, it discusses future trends like blockchain for transparency and predictive analytics for ethical decision-making. This resource is vital for business leaders and CRM professionals seeking to cultivate trust and loyalty among Gen Z customers.