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The book serves as a comprehensive guide to marketing strategies specifically tailored for the publishing industry and the broader creative economy. Over five editions, it has become a definitive resource, offering insights and practical advice for authors and publishers to effectively promote their works and navigate the complexities of the market.
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How to Market Books, Alison Baverstock, Susannah Bowen
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- How to Market Books
- Language
- English
- Authors
- Alison Baverstock, Susannah Bowen
- Publisher
- Taylor & Francis
- Released
- 2019
- Format
- Hardcover
- Pages
- 482
- ISBN13
- 9780815352761
- Category
- History, Business and Economics, Journalism
- Description
- The book serves as a comprehensive guide to marketing strategies specifically tailored for the publishing industry and the broader creative economy. Over five editions, it has become a definitive resource, offering insights and practical advice for authors and publishers to effectively promote their works and navigate the complexities of the market.