Donald Trump and the Branding of the American Presidency

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The book explores how Donald Trump's election and presidency exemplify the dominance of marketing and branding in American politics. It highlights how his early focus on political marketing, particularly harnessing emotions like anger, secured his victory but ultimately hampered his ability to govern effectively. This strategy fostered division, as it prioritized emotional appeal over policy and bipartisan collaboration, leaving many Americans feeling unrepresented and contributing to an increasingly fractured electorate.