The book is currently out of stock
Digital Marketing Fundamentals
From Strategy to ROI
Authors
650 pages
More about the book
Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.
Book variant
2021, paperback
Book purchase
We’ll notify you via email once we track it down.