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Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.
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Digital Marketing Fundamentals, Marjolein Visser, Mike Berry
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Digital Marketing Fundamentals
- Subtitle
- From Strategy to ROI
- Language
- English
- Authors
- Marjolein Visser, Mike Berry
- Publisher
- Wolters-Noordhoff B.V.
- Released
- 2021
- Format
- Paperback
- Pages
- 650
- ISBN13
- 9789001749842
- Category
- Business and Economics, Marketing and PR
- Description
- Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.