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Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.
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Digital Marketing Fundamentals, Marjolein Visser, Mike Berry
- Language
- Released
- 2021
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- (Paperback)
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