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Digital Business and Electronic Commerce

Strategy, Business Models and Technology

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Bernd W. Wirtz

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Pages: 776 pages
Reading time: 28 hours

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Focusing on management, this textbook offers a comprehensive overview of digital business, covering foundational concepts, key activities, and success factors. It includes dedicated chapters on mobile and social media, examining their applications and critical success elements. The Internet of Things (IoT) is explored alongside big data and cloud computing, emphasizing industry 4.0 and smart services. Additionally, it discusses various digital business models in both B2C and B2B sectors, providing a thorough understanding of the evolving digital landscape.

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Digital Business and Electronic Commerce, Bernd W. Wirtz

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Released: 2022
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Title: Digital Business and Electronic Commerce
Subtitle: Strategy, Business Models and Technology
Language: English
Authors: Bernd W. Wirtz
Publisher: Springer International Publishing
Released: 2022
Format: Paperback
Pages: 776
ISBN13: 9783030634841
Tags: Social sciences, Business and Economics
Description: Focusing on management, this textbook offers a comprehensive overview of digital business, covering foundational concepts, key activities, and success factors. It includes dedicated chapters on mobile and social media, examining their applications and critical success elements. The Internet of Things (IoT) is explored alongside big data and cloud computing, emphasizing industry 4.0 and smart services. Additionally, it discusses various digital business models in both B2C and B2B sectors, providing a thorough understanding of the evolving digital landscape.