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Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
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The narrative delves into Nikola Corporation's rise and fall, focusing on its ambitious promise of sustainable trucking solutions under founder Trevor Milton. Initially attracting significant investor interest, the company faced a dramatic decline following accusations from a short seller, leading to a crisis of trust. This case study examines the interplay of narrative and argumentation in the company's journey, highlighting themes of deception and the challenges of maintaining credibility in the tech industry.
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Building Trust in Startup Communication, Marius Born
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Building Trust in Startup Communication
- Subtitle
- Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
- Language
- English
- Authors
- Marius Born
- Publisher
- Springer, Berlin
- Released
- 2024
- Format
- Hardcover
- Pages
- 233
- ISBN13
- 9783031632839
- Category
- Business and Economics
- Description
- The narrative delves into Nikola Corporation's rise and fall, focusing on its ambitious promise of sustainable trucking solutions under founder Trevor Milton. Initially attracting significant investor interest, the company faced a dramatic decline following accusations from a short seller, leading to a crisis of trust. This case study examines the interplay of narrative and argumentation in the company's journey, highlighting themes of deception and the challenges of maintaining credibility in the tech industry.