Play Nice But Win

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WALL STREET JOURNAL BESTSELLER From Michael Dell, the founder and CEO of one of America’s largest technology companies, comes the inside story of the battles that shaped his leadership. In 1984, a soon-to-be college dropout, Dell concealed his budding PC business in his University of Texas dorm bathroom. Nearly three decades later, at the height of his success with Dell Technologies, he faced a critical struggle for the company’s survival. The decisions he made could either secure its legacy or lead to its downfall. This account details three pivotal battles for Dell Technologies: launching it, sustaining it, and transforming it. For the first time, Dell shares the highs and lows of the company’s evolution amid a rapidly changing industry and his own growth into the CEO it required. With humor and humility, he reflects on the mentors who guided him, the competitors who became allies or adversaries, and the challenges that tested him. Ultimately, he reveals the long-term vision behind his success: that technology is fundamentally about people and their potential. More than just a portrayal of a leader at a crossroads, this narrative is a survival story illustrating that while many can create something great, only a true leader can build something enduring.