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This book describes the manufacturing and marketing techniques that enables executives, politicians, entertainers, athletes and other professionals to create, market and achieve successful images.
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High visibility, Irving J. Rein, Philip Kotler, Martin Stoller
- Language
- Released
- 1987
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- (Hardcover)
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- Title
- High visibility
- Language
- English
- Authors
- Irving J. Rein, Philip Kotler, Martin Stoller
- Publisher
- Heinemann
- Released
- 1987
- Format
- Hardcover
- ISBN10
- 0434910635
- ISBN13
- 9780434910632
- Series
- Rating
- 4 out of 5
- Description
- This book describes the manufacturing and marketing techniques that enables executives, politicians, entertainers, athletes and other professionals to create, market and achieve successful images.