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The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.
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AI Strategy for Sales and Marketing, Katie King
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- Released
- 2022
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- (Hardcover)
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