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The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.
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AI Strategy for Sales and Marketing, Katie King
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
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- Subtitle
- Connecting Marketing, Sales and Customer Experience
- Language
- English
- Authors
- Katie King
- Publisher
- Kogan Page
- Released
- 2022
- Format
- Hardcover
- Pages
- 288
- ISBN13
- 9781398602021
- Series
- Rating
- 4 out of 5
- Description
- The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.