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This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
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Flying off course : airline economics and marketing, Rigas Doganis
- Language
- Released
- 2019
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- Language
- English
- Authors
- Rigas Doganis
- Publisher
- Routledge Taylor & Francis Group
- Released
- 2019
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Cars & Transportation, Marketing & Sales, Aviation
- Description
- This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.