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Understanding Digital Marketing

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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to:. Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance ma.

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Understanding Digital Marketing, Damian Ryan

Language
Released
2014
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3.8
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186 Ratings

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Language
English
Publisher
Kogan Page
Released
2014
Format
Paperback
Pages
409
ISBN10
0749471026
ISBN13
9780749471026
Series
Rating
3.75 out of 5
Description
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to:. Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance ma.