How to Save the FMCG Industry

More about the book

Collaboration in the fast-moving consumer goods industry is essential for value creation between suppliers and retailers, but suppliers frequently encounter challenges. The imbalance of power favoring retailers and a predominant focus on short-term gains often hinder successful partnerships. This book delves into these dynamics, exploring the complexities of collaboration and offering insights on overcoming obstacles to foster more effective relationships in the FMCG sector.