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Focusing on contemporary strategies, this book offers a thorough exploration of sport marketing, equipping students with essential marketing skills tailored for the competitive sports industry. Through engaging content, readers will gain insights into the dynamic landscape of sport marketing, preparing them for successful careers in this field.
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Sport Marketing, Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin
- Language
- Released
- 2021
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- (Paperback)
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