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WHAT SPONSORS WANT
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More about the book
Challenging the conventional focus on logos and monetary exchanges in sponsorship marketing, the author presents a thought-provoking examination of its future. By questioning the value of mere impressions and signage, the book encourages a deeper exploration of what sponsors and organizations can offer beyond financial transactions. It prompts readers to reconsider the true desires of consumers and the potential for more meaningful sponsorship experiences.
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WHAT SPONSORS WANT, Mark Harrison (enseignant).)
- Language
- Released
- 2020
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- Title
- WHAT SPONSORS WANT
- Language
- English
- Authors
- Mark Harrison (enseignant).)
- Publisher
- World Scientific
- Released
- 2020
- Format
- Hardcover
- Pages
- 302
- ISBN13
- 9789811219016
- Category
- Business and Economics
- Description
- Challenging the conventional focus on logos and monetary exchanges in sponsorship marketing, the author presents a thought-provoking examination of its future. By questioning the value of mere impressions and signage, the book encourages a deeper exploration of what sponsors and organizations can offer beyond financial transactions. It prompts readers to reconsider the true desires of consumers and the potential for more meaningful sponsorship experiences.