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From Marginal to Mainstream
Why Tomorrow's Brand Growth Will Come from the Fringes - And How to Get There First
Authors
264 pages
More about the book
Exploring the potential of marginal behaviors, this book reveals how both legacy and mainstream brands in B2B and B2C sectors can leverage these insights for innovative growth strategies. It offers practical guidance for product and service companies, highlighting unique approaches to tap into unconventional consumer actions and preferences, ultimately driving new opportunities for success.
Book variant
2023, hardcoverBook purchase
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