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Exploring the potential of marginal behaviors, this book reveals how both legacy and mainstream brands in B2B and B2C sectors can leverage these insights for innovative growth strategies. It offers practical guidance for product and service companies, highlighting unique approaches to tap into unconventional consumer actions and preferences, ultimately driving new opportunities for success.
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From Marginal to Mainstream, Helen Edwards
- Language
- Released
- 2023
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- (Hardcover)
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