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Focusing on innovative practices within the PR industry, the book explores both foundational principles and practical applications of AI. It provides insights into the nature and future development of AI, making it an essential resource for students, academics, and industry professionals. Additionally, it guides practitioners in creating their own AI tools, bridging the gap between theory and real-world application.
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Augmenting Public Relations, David Phillips
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Augmenting Public Relations
- Subtitle
- An Introduction to AI and Other Technologies for PR
- Language
- English
- Authors
- David Phillips
- Publisher
- Taylor & Francis Ltd
- Released
- 2024
- Format
- Hardcover
- Pages
- 215
- ISBN13
- 9781032831329
- Category
- History, Journalism
- Description
- Focusing on innovative practices within the PR industry, the book explores both foundational principles and practical applications of AI. It provides insights into the nature and future development of AI, making it an essential resource for students, academics, and industry professionals. Additionally, it guides practitioners in creating their own AI tools, bridging the gap between theory and real-world application.