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Exploring the communication strategies of fashion brands, this book delves into their societal significance and cultural implications. It examines how these brands convey messages and the impact of their practices on broader cultural narratives. Through insightful analysis, it reveals the deeper meanings behind fashion communication and its relevance in contemporary society.
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Communicating Fashion Brands, Emily Huggard, Jon Cope
- Language
- Released
- 2020
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- (Paperback)
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- Title
- Communicating Fashion Brands
- Subtitle
- Theoretical and Practical Perspectives
- Language
- English
- Authors
- Emily Huggard, Jon Cope
- Publisher
- Taylor & Francis Ltd
- Released
- 2020
- Format
- Paperback
- Pages
- 172
- ISBN13
- 9781138613560
- Series
- Rating
- 5 out of 5
- Description
- Exploring the communication strategies of fashion brands, this book delves into their societal significance and cultural implications. It examines how these brands convey messages and the impact of their practices on broader cultural narratives. Through insightful analysis, it reveals the deeper meanings behind fashion communication and its relevance in contemporary society.