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Competitiveness of the student in marketing activities:
modeling, shaping, monitoring
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Focusing on the development of competitiveness among university students in marketing, this monograph explores personality-activity and systemic approaches. It outlines pedagogical conditions for implementing a model of competitiveness, detailing the influence of marketing functions on this process. The work provides a methodological framework, stages, and criteria for fostering competitiveness. Aimed at educators, graduate students, and professionals in the educational sector, it emphasizes practical applications in managerial and pedagogical contexts.
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Competitiveness of the student in marketing activities:, Sergey Zverev
- Language
- Released
- 2021
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- Title
- Competitiveness of the student in marketing activities:
- Subtitle
- modeling, shaping, monitoring
- Language
- English
- Authors
- Sergey Zverev
- Publisher
- Our Knowledge Publishing
- Released
- 2021
- Format
- Paperback
- Pages
- 200
- ISBN13
- 9786203211009
- Category
- Political Science / Politics
- Description
- Focusing on the development of competitiveness among university students in marketing, this monograph explores personality-activity and systemic approaches. It outlines pedagogical conditions for implementing a model of competitiveness, detailing the influence of marketing functions on this process. The work provides a methodological framework, stages, and criteria for fostering competitiveness. Aimed at educators, graduate students, and professionals in the educational sector, it emphasizes practical applications in managerial and pedagogical contexts.