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Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.
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Absolute Essentials of Advertising, Sarah Turnbull
- Language
- Released
- 2024
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Sarah Turnbull
- Publisher
- Taylor & Francis Ltd
- Released
- 2024
- Format
- Paperback
- Pages
- 88
- ISBN13
- 9781032007687
- Series
- Description
- Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.