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The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.
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New Venture Creation, Paul Burns
- Language
- Released
- 2023
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- (Paperback)
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- Title
- New Venture Creation
- Subtitle
- A Framework for Entrepreneurial Start-ups
- Language
- English
- Authors
- Paul Burns
- Publisher
- Bloomsbury Publishing PLC
- Released
- 2023
- Format
- Paperback
- Pages
- 568
- ISBN13
- 9781350321793
- Series
- Rating
- 4.05 out of 5
- Description
- The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.